Because, when you think about it, the environment is not "out there," as it is often portrayed, but is fundamental to our existence. Managing the environment is really about managing ourselves – our choices in how we feed and clothe ourselves, how we produce energy, how we use water, forests, and soils, and how we provide for the many poor people who want the health and abundance that we Americans take for granted."
I think this is amazingly good news, and a solid sigh that people are finally getting ready to actually DO something. Because I feel environmental issues on a spiritual level-- what with having an Earthmother Goddess and all-- I've been trying to green my life up for some time, and I'm so glad, for once, that something I'm doing is moving into the mainstream. Even if it's not, thousands or millions of people read the Times, and that'll push these issues into the mainstream and get people to understand how they matter. Sweden's on board, because they understand. Even England has been forced to understand, and they have consumption issues similar to ours. We're bigger, but we can do it, too-- especially with a President in office who pointedly said to make global warming a priority!